Introducing Premium Memberships

Elevated experiences. Effortlessly delivered.

Join one of the Midlands’ most exclusive membership experiences, across two of the UK’s most iconic arenas. 

Built For Business

Premium memberships give businesses a simple platform to turn live events into meaningful experiences. It’s a flexible, professional and impactful way to connect with the people that matter most.

Strengthen client relationships

in a setting that feels exclusive and considered

Reward & motivate teams

with something genuinely memorable

Choose the events

you want to attend and that are right for your audience

Entertain without complexity

with everything taken care of, and budget friendly offerings to suit all businesses

Gift experiences to partners,

clients or charitable initiatives

What Our Members Say

"Advance access and effortless booking make it easy to plan ahead.
The whole experience - from arrival to hospitality - is consistently exceptional.”
Kevin Louch, Managing Director, Stanford

Speak to our team

Ready to entertain your most important clients from the best seats in the house?

Enquire Now

Explore Our Memberships

From exclusive club lounges to your own private suite, find the perfect tier for how you want to experience our shows

Icon Membership

Effortless, flexible access to Premium

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Headliner Membership

Premium hospitality, fully hosted membership

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Private Suites

The most exclusive way to host live events

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One Membership, Two Iconic Arenas

We're home to the biggest & best shows

Membership unlocks access to both Utilita Arena Birmingham and bp pulse LIVE, giving you the flexibility to choose from up to 200 world-class shows each year. From global artists to headline comedy and live entertainment, you can select the events that matter most - and enjoy them in a setting designed for comfort, ease and impact

Elevate How You Entertain

What our members value the most

“A seamless experience from start to finish. The team make hosting clients simple and genuinely enjoyable.”

David Richards, Managing Director Fairs & Events, DSV

“A great way to reward teams and entertain clients. Premium delivers real value and an experience people remember.”

 Louie Peniket, Director, Titanpak

Get in touch

Simply fill in your details below to receive our brochure, view our packages, and start planning your next VIP night.

Enquire now