Official Tour Merchandise

Make your visit to Utilita Arena Birmingham truly unforgettable by securing official merchandise from your favourite artists. Whether you are after a tour T-shirt or an exclusive souvenir, our dedicated sales points are set up across the venue to cater to fans throughout the event.

Where to Find Merchandise

To make purchasing as easy as possible, we have three permanent merchandise outlets alongside any temporary tour stalls: two are situated on the main Concourse Level, and one is located down on the Arena Floor, check the map to find the merch stores.

INSIDE THE ARENA

Early Access and Pre-Orders

For high-demand events, we sometimes offer fans a special opportunity to purchase official merchandise before the main doors open, allowing you to secure your items ahead of time. Some tours may also offer a dedicated "Click and Collect" pre-order service. For announcements regarding early opening times, pre-sale access, and specific collection points, check our social media closer to the event.