Fuel Your Experience
Skip the city centre rush. From great food to pre-show drinks, we’ve got everything in one place so you can make the most of your night.
With over 15 bars and kitchens across the arena, your night begins the moment you walk through the doors.
Whether you’re meeting friends before the show or grabbing something between sets, everything you need is right here - so you can spend less time travelling and more time enjoying the ultimate night out.
Our menus may vary for each event, but here’s a taste of what’s on offer.
Good To Know
This is a cashless venue
Vegan and vegetarian options are available
Speak to staff regarding allergens
Check the venue map for food and drink locations
Know Your Way
Every ticket has its own designated entrance and seating block. Whether you're front-row or high in the tiers, we’ve got you covered. Check our venue maps to find the best spots to grab a drink or a bite right on your doorstep.
Introducing the Self-Serve Bar at Utilita Arena Birmingham
Our self-serve bar gets you back to the action in seconds. Located on the The Beat north side, this state-of-the-art bar uses 'tap and go' technology to give fans a slicker purchase journey, with no cash/card payments and no long queues waiting to pay!
Just tap your payment card to enter, grab your refreshments, and exit the gates where your card will be automatically charged. No tills. No hold-ups. Just grab and go.
What is it?
A new and improved rapid way to make your drink purchases, minus the traditional checkout experience. Simply tap your payment card at the gate upon entry to the store, pick up your items and walk out of the gates. If you need a receipt, just enter your email address into the tablet when you exit, and it will be emailed to you. A member of staff will always be in store to answer any questions during your visit.
What are the benefits?
There is no need to wait to pay or even scan your items - the drink you pick up is automatically added to your virtual cart and charged to you when you leave – a purchasing journey in seconds, allowing you to get back to the action.
How does it work?
Around 50 cameras work harmoniously with AI Camera Vision technology to track your purchases and charge the card you tapped on entry into the store.
Is there a pre-authorisation charge?
Yes, when you use your credit or debit card to enter the store, a temporary pre-authorisation hold is placed on your card to verify its validity. This is a standard practice, like when hotels hold an amount at check-in or when using contactless payment on public transport. The hold is automatically released by your bank, usually within a few days, depending on your provider. No money will be taken from your account and the amount will not appear as a transaction on your statement
Which payment methods/cards are accepted?
Payment can be made using your virtual wallet (Apple/Google Pay), or Credit / Debit Card. Unfortunately, the store does not accept Maestro cards, however, all other major providers are accepted.
Can someone under the age of 18 enter the bar?
This will be dependent on the event; however, the store operates a Challenge 25 Policy on all events.
How is my data protected?
To safeguard privacy and anonymity for customers, no facial recognition or biometrics are used. Once inside, AI Camera Vision cameras anonymously track your purchases, creating a unique avatar for each individual, adding all items into your virtual cart and charging you on exit.
I have a question about my purchase at the bar, who should I contact?
Please send all queries and requests to our Business Support Tool: NEC.BusinessSystems@Levy.co.uk