A more informal way to enjoy Premium

Arrive in style with pre-booked on-site parking and skip the queue to access the exclusive Electric Lounge. Purchase great food and premium drinks, served direct to your table overlooking the canal. Then take your premium category seats nearby.

Select the shows that your guests won't be able to miss. Tickets can be used across both Utilita Arena Birmingham and bp pulse LIVE.

Enjoy padded premium category seats, complete with extra leg room and convenient access to bars and facilities. 

Relax, network and socialise in stylish surroundings, and get priority access to private tables. 

For VIP moments from arrival to the final curtain. Enjoy a welcome drink on arrival, and explore flexible food and drink options available to purchase.

Make the most of convenient on-site parking for a smooth arrival and departure. 

We'll take care of every detail, so you can enjoy the moment and build the relationships that are most important to your business.