Venue Partners | Utilita Arena Birmingham

UTILITA ENERGY

Proudly the Official Naming Rights Partner of Utilita Arena Birmingham.

Utilita - the only supplier created to help households use LESS energy – is one of the sector’s biggest challenger brands and the leading Pay As You Go energy provider in the UK.

Through efficiency advice and best-in-class tech, we put energy back in the hands of customers, giving them complete control over their usage and spend.

Utilita is also a long-time supporter of music, sport and live entertainment, offering incredible monthly rewards to amazing shows at incredible arenas just like this one. Plus competitions, free energy credit and a cash jackpot every single month!

#NetZero2030

FIND OUT MORE

AXS

AXS is our official ticketing partner for Utilita Arena Birmingham and bp pulse LIVE, offering you seamless and secure access to unforgettable experiences.

FIND OUT MORE

SKY

Sky VIP lounges are opening across the country, giving more Sky customers VIP access and star treatment closer to home. 

Sky customers who already have tickets to a show can start their night in style by booking an exclusive pass to a Sky VIP lounge. They can skip the queues, enjoy their own private entrance, and relax with food and drinks away from the crowds. There’s even somewhere to get merch. As one of the most prestigious spaces in the arenas, the Sky VIP lounges will make guests feel extra special. 

To apply for lounge passes, head to the Sky VIP section in the My Sky app. 

FIND OUT MORE

BRITVIC

Britvic is proud to be official soft drinks partner of Utilita Arena Birmingham, helping people enjoy life’s everyday moments. Our iconic brands such as Pepsi MAX, Tango, and the London Essence Company’s premium tonics are the ultimate warm up acts to some of the world’s top talent.

FIND OUT MORE

PRAVHA

Pravha is the best of both worlds. All the bold flavour of a high-quality Czech pilsner, perfectly balanced with an unexpectedly light and refreshing taste. Both in name and restless spirit, Pravha is truly born of Prague.

FIND OUT MORE

NORDIC SPIRIT

Never Miss a Moment with Nordic Spirit Nicotine pouches.

Discover a nicotine experience that’s 100% tobacco free with No smoke, No vapour.

Nordic Spirit is proud to be the official Nicotine pouch of Utilita Arena Birmingham. Nordic Spirit is available to buy throughout the arena.

FIND OUT MORE

STOWFORD PRESS

Stowford Press is made in rural Herefordshire by Westons Cider – who have been making cider on their family farm since 1880. Made from 100% local and home-pressed apples, Stowford Press, at 4.5% ABV, is a refreshing medium-dry sparkling cider that is bursting with the flavour of crisp cider apples. We are passionate about our cider making, our cider brands and our sponsorships and are thrilled to be The Official Cider of Arena Birmingham. Swing by our cider bar in the arena and enjoy a pint of cider during your visit.

FIND OUT MORE

SIMPLY LUNCH

We’re all about improving lives through delicious food.

It all started in 1979 with our founder creating delicious food for our local communities. A lot has changed since then, but our passion to create hand-crafted, great-tasting food has stayed the same. Still a family business, we are on a mission to improve people’s lives by creating delicious food, while also ensuring we have a positive impact on our wonderful planet. We are proud to be making sustainable eating easier for the people we serve every day.

FIND OUT MORE