VENUE PARTNERS
UTILITA ENERGY
Official Naming Rights Partner of Utilita Arena Birmingham.
COCA COLA
Coca‑Cola Great Britain is responsible for 19 brands and over 100 products in Great Britain. Led by Coca‑Cola, one of the world's most valuable and recognisable brands, our portfolio includes Fanta, Sprite, Dr Pepper, Oasis, glaceau vitaminwater, glaceau smartwater, Schweppes, 5 Alive, Lilt, Kia Ora and Powerade. For more information about Coca‑Cola in Great Britain, please visit our website at www.coca-cola.co.uk.
FREE RADIO
Free Radio plays all the biggest hits for the West Midlands. Listen to your favourite music and presenters anytime, anywhere on FM, DAB, online or via our App
UVA
Whether you’re seeing mates, going on dates, or running late, taxis are a gateway to great experiences.
That’s where UVA comes in. We’re here to give riders and drivers something they’ve only dreamt of - a trustworthy, honest and positive relationship with e-hailing.
At UVA we do e-hailing differently. We make it better. Together. From fixed prices to friendly drivers who are treated with the utmost respect, we’re the reliable one in the group WhatsApp. And we’re here to set a new benchmark for the industry with our people-first and community-centric approach.
LOGIC VAPES
Logic vapes is a leading international vape brand. The logic Compact device pods provide a quality vaping experience for existing adult smokers and vapers in the growing UK vaping sector.
Logic is proud to be the partner of Arena Birmingham. Logic Compact is available to buy throughout the arena, as well as online at logicvapes.co.uk and in thousands of retailers nationwide.
STOWFORD PRESS
Stowford Press is made in rural Herefordshire by Westons Cider – who have been making cider on their family farm since 1880. Made from 100% local and home-pressed apples, Stowford Press, at 4.5% ABV, is a refreshing medium-dry sparkling cider that is bursting with the flavour of crisp cider apples. We are passionate about our cider making, our cider brands and our sponsorships and are thrilled to be The Official Cider of Arena Birmingham. Swing by our cider bar in the arena and enjoy a pint of cider during your visit.
ZAPAYGO
Official mobile food & beverage ordering partner of the NEC Group.
Zapaygo help venues improve service, increase revenue and build loyalty. Zapaygo provide consumers with a straightforward way to order and pay for goods or services straight from their phones. Orders can be delivered to a table or designated collection point, creating a safe space to dine, shop, and be entertained.
THE TICKET FACTORY
The Ticket Factory is the official box office for Arena Birmingham, Resorts World Arena and the NEC. As one of the UK’s largest ticket agents, we sell tickets for a range of concerts, comedy, sporting events, exhibitions, theatre performances, festivals, visitor attractions and much more.
PRAVHA
Pravha is the best of both worlds. All the bold flavour of a high-quality Czech pilsner, perfectly balanced with an unexpectedly light and refreshing taste. Both in name and restless spirit, Pravha is truly born of Prague
