Strictly Come Dancing - LIVE 2022

20 - 23 January 2022
  • Covid-19 Information

    The health and safety of everyone who visits Utilita Arena Birmingham remains our top priority. As with other large UK venues, we are implementing COVID-status checks at agreed entry points to keep visitors and staff safe. Please be aware that all visitors must wear face coverings in the venue.

    COVID-19 status checks are in place. We will aim to check all visitors, in line with Government guidelines, so you must come prepared to show the relevant proof:


    NHS COVID-19 Pass via the NHS App, either on the NHS App or downloaded to your phones wallet.


    Lateral flow or PCR negative test results text or e-mail, received within 48 hours prior to attending the event.


    Whilst we only ask for one piece of COVID-status certification, we always encourage those who are double vaccinated to also take a lateral flow test before entering the venue. 

    • Your health and safety are our priority when you visit our venues. It is also important that you consider the risks associated with any crowded environment and understand that a concert or show is not a socially distanced event. 
    • The venue has implemented enhanced COVID-safety measures to help protect you and others whilst you are within the arena environment. Please consider your own personal needs and requirements before coming into our arenas. 
    • Please be aware that all visitors must wear face coverings in the venue. 
    • Venue staff will all be wearing face coverings or face visors depending on the area they are working within.
  • BSL Interpreter

    We are delighted to announce that the Strictly Tour is providing a registered British Sign Language (BSL) interpreter for all the shows at Utilita Arena Birmingham, as well as the rest of the tour, making it the biggest ever BSL accessible Arena tour in the UK. The interpreter will be displayed on two very large screens either side of the stage area, ensuring customers can book tickets and sit almost anywhere in the arena to enjoy the experience with family and friends.

    Now, when we say, ‘sit almost anywhere’, we wanted to give you a heads up about booking your seats. For the best experience, we suggest booking any seats from blocks 3 all the way up to block 10.

    We look forward to seeing you there!


  • Our Bag Policy

    Your next visit to Utilita Arena Birmingham may be a little different to how things were previously (for obvious reasons) and one of the things that are changing, is our Bag Policy.

    Now, we understand some of you will definitely need to bring some essential bits to the show, if you do, then your bag MUST be the following...

    - No bigger than A4 in size (21cm x 30cm x 19cm)

    - Maximum of 2 compartments

    - Rucksacks are not permitted

    For more info check out Our Bag Policy


  • Pre Show Hospitality

    Freestyle Hospitality

    Amplify are delighted to offer a bespoke experience for Strictly Come Dancing Live 2022, Informal hospitality including host of convenient benefits


    ◦Exclusive check in and private entrance

    ◦Pre-show and interval hospitality area access

    ◦Welcome arrival drink + 3 complimentary drinks vouchers

    ◦Informal two-course set menu

    ◦Order your interval drinks in advance

    ◦Inclusive onsite parking (one parking pass per two persons)


    Price £159.00 including VAT per person

    Please BOOK HERE or call the team on 0844 338 0333

  • Order & Pay Online

    We’ve partnered with Zapaygo to help speed things up. Now you can order drinks via your phone and collect from the collection point, located on the concourse (upstairs) Burger Kitchen opposite block 8.

    Order from the taxi, your seat, the queue outside – wherever you choose to place your order come prepared and download Zapaygo before you get here:

    1. Download the Zapaygo app on the App store or Google Play before you arrive.
    2. Once downloaded, if you’ve not already registered, go to ‘Account’ in the bottom right-hand corner and select ‘Register’ to save your details.
    3. After you have created your account, go to ‘Payment methods’ and click ‘Add payment method’. Enter your card details which will be securely stored.
    4. On arrival, en-route to the venue or from the arena bowl, use Zapaygo to place your drinks order.
    5. Now you’re ready to collect your order from the designated collection point!
  • Premier Lounge

    Premier Lounge

    Experience the performance from the comfort of our brand new premium lounge bar space, ‘The Premier Lounge’


    ◦Exclusive check in and private entrance

    ◦Champagne reception

    ◦Access to the ‘Premier Lounge’ until 30 minutes post event

    ◦Private bar facility for Premier Lounge guests

    ◦Cloakroom facility

    ◦Inclusive onsite parking (1 pass per 2 guests)


    Price - £65.00 including VAT per person

    Please BOOK HERE or call the team on 0844 338 0333

  • Camera Policy

    Flash photography, video and audio recording is not permitted.