17 December 2021
  • Our Bag Policy

    Your next visit to Utilita Arena Birmingham may be a little different to how things were previously (for obvious reasons) and one of the things that are changing, is our Bag Policy.

    Now, we understand some of you will definitely need to bring some essential bits to the show, if you do, then your bag MUST be the following...

    - No bigger than A4 in size (21cm x 30cm x 19cm)

    - Maximum of 2 compartments

    - Rucksacks are not permitted

    For more info check out Our Bag Policy

  • Amplify Freestyle Hospitality

    Amplify are the official hospitality provider to Utilita Arena Birmingham and have the following experience available to make your night extra special!

    • Premium category ticket
    • Exclusive check in and private entrance
    • Pre-show and interval hospitality area access
    • Welcome arrival drink + 3 complimentary drinks vouchers
    • Informal two-course set menu
    • Order your interval drinks in advance
    • Inclusive onsite parking (one parking pass per two persons)

    Priced at £170.00 per person

    Please BOOK HERE or call the Amplify Team on 0844 338 0333 (office hours 9am-5pm Monday-Friday)


  • Amplify Premier Lounge

    Exclusive contemporary lounge bar with a private seating balcony (*located above Upper Blocks 3 & 4) offering panoramic views across Utilita Arena Birmingham. Your experience includes:


    • Private balcony seated ticket (*located above Upper Blocks 3 & 4)
    • Private Entrance & exclusive check in
    • Access to Premier Lounge until 30 minutes post event
    • Welcome drinks reception
    • Private bar (cash basis)
    • Complimentary parking at Utilita Arena Birmingham


    Price - £95.00 including VAT per person

    Please BOOK HERE or call the Amplify Team on 0844 338 0333 (office hours 9am-5pm Monday-Friday)


  • Order Food & Drink Online

    We’ve partnered with Zapaygo to help speed things up. Now you can order drinks via your phone and collect from the collection point, located on the concourse (upstairs) Burger Kitchen opposite block 8.

    Order from the taxi, your seat, the queue outside – wherever you choose to place your order come prepared and download Zapaygo before you get here:

    1. Download the Zapaygo app on the App store or Google Play before you arrive.
    2. Once downloaded, if you’ve not already registered, go to ‘Account’ in the bottom right-hand corner and select ‘Register’ to save your details.
    3. After you have created your account, go to ‘Payment methods’ and click ‘Add payment method’. Enter your card details which will be securely stored.
    4. On arrival, en-route to the venue or from the arena bowl, use Zapaygo to place your drinks order.
    5. Now you’re ready to collect your order from the designated collection point!