Our Mental Health First Aiders are award winners!

We are so proud to announce that our Mental Health First Aiders initiative has not only been recognised, but has been awarded one of our industries most prestigious accolades.

rsz_the_mental_health_first_aiders_at_their_mindfulness_station_at_resorts_world_arena (1).jpg

Led by some amazing employees both of from the NEC Group and CBRE, our Mental Health First Aiders were awarded The StadiumBusiness Award for Sustainability and Community, which praised all our efforts in looking after the mental health of you, our incredible audiences. Our mental health support has so far helped hundreds of gig-goers, with the on-the-night service receiving some fantastic customer feedback - so thank you guys!


The idea of having Mental Health First Aiders available at our Arenas was developed by our Senior Event Manager, Ellie Coombes. Ellie had identified that although the buzzing and bustling atmosphere of an arena show is fun for many, for people with mental health problems, the experience can be overwhelming. She then worked tirelessly to ensure that a number of her fellow employees got the training they needed to keep others mentally fit and to undertake early intervention if they see someone struggling.


Currently, we have around 20 employees trained as Mental Health First Aiders and we launched the initiative at Ariana Grande's The Sweetener World Tour right here in Birmingham last September. More Mental Health First Aiders are being trained up over the coming months, with plans to roll the initiative out across further shows. We just want to be there for you as much as we can on show night, that's the aim!


Our Managing Director, Guy Dunstan, said: "We are delighted to have won a StadiumBusiness Award for our Mental Health First Aider initiative I would like to thank all of you who have been involved in the initiative, in particular Ellie Coombes who developed and led the initiative, supported by Katy Squires, Aceel Dear, Fiona Kelleher and Joanne Milnes who were fundamental in making this such a success when it was launched at the Ariana Grande shows in September.


"Mental wellbeing is hugely important to us at the NEC Group and over recent months we've put a real emphasis on making sure our employees' mental health is looked after, but it's just as important that we look after those visiting our venues.


"This employee-led initiative is a first in the arenas industry and something we're incredibly proud to be able to offer. The glowing feedback we have received shows it has made a huge positive impact on our audiences already, and we look forward to rolling it out over even more future shows."


Once we're back to giving you guys some more incredible live events here at Utilita Arena Birmingham, keep an eye out for the team and they'll give you all the support you need to ensure you have an unforgettable time!