Welcome to the Premier Lounge

Introducing Premier Lounge - Amplify’s brand new, exclusive contemporary lounge bar at Arena Birmingham. Take a sneak peek inside our fantastic new area...it's amazing!


Brought to you by the our fantastic official hospitality providers, Amplify, our new contemporary lounge has panoramic views across Arena Birmingham, its own bar, luxury seating and at seat ordering from an informal menu designed by award-winning Amadeus chefs!


Each membership for Premier Lounge purchases access to 1 seat for 20 performances, making it the perfect choice for corporate entertainment or all you live event lovers who want to enjoy your experience in ultimate style.


If you become a member, you'll also receive exclusive offers courtesy of Amplify and have the unique opportunity to personalise your experience by putting your name (or company name) on you very own seat - how cool is that!?


Here, take a look at our Premier Lounge in action...

Sally Walder, General Manager of Amplify, said: “We are thrilled to be able to extend our hospitality offering at Arena Birmingham with the new Premier Lounge. Over the past year Amplify has been in incredibly high demand, particularly with members who are looking for an exciting alternative to traditional corporate hospitality, and we hope the Premier Lounge will appeal to those looking for a more relaxed experience but in a premium setting.”

Amplify recently won the prestigious accolade of “Greater Birmingham Chambers of Commerce Business of the Year” at this year’s awards ceremony. The six-strong team were praised for their “mindset of continuous improvement” and the award judges were impressed by their growing performance from modest beginnings.